The company's purpose is to operate a gallery and trade and sell art objects and decorations of all kinds. In addition, the company aims to organize art and cultural events such as vernissages; the manufacture, processing and distribution of and trade in products of all kinds related to analogue and digital photography, as well as the provision of services in the aforementioned areas. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.