The company's purpose is: 1. Development and sale of high-quality beauty, skin care, hair care, and perfume products. 2. Provision of diverse beauty solutions. 3. Innovation and development of new beauty and hair care products. 4. Collaboration with retailers to expand market presence. 5. Expansion of market reach through online and offline channels. 6. Offering of ecological and cruelty-free options. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.