The exercise of all activities in the fields of hairdressing and aesthetics, including the operation of hairdressing and barber salons, as well as the purchase, sale, import, export and marketing of all types of products. The company may also engage in any other activity that has a direct or indirect connection with these objectives; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or that are directly or indirectly related to it.