The operation of specialty coffee shops, coffee bars, fine food stores, brunch restaurants, tea rooms and all other similar public establishments; the production and sale of sweet and savory food products, hot and cold catering products, alcoholic and non-alcoholic beverages, on site and to take away; the purchase, sale, roasting, packaging and distribution of coffee and all related products; all services related to the catering industry; all event catering services; the operation of take-out and on-site consumption spaces for all products related to gastronomy and catering, as well as all activities aimed at promoting its development; the purchase, sale, import, export and trade of all products and materials; all consulting and training services in the agri-food sector; the organization of events and performances, as well as all related services; the operation of public equipment and virtual or real entertainment activities, in particular in the automotive and simulator sectors, such as flight, sports and automotive simulators, as well as the organization of events and all activities related to real or virtual motor sports; any franchise management activity. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and take an interest, in any form, in all similar companies, in particular by acquiring stakes in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad. It may acquire, hold and dispose of intellectual property rights, as well as commercial properties, excluding all operations prohibited by the LFAIE.