Any activity related to the organization of events, exhibitions, competitions, contests, auctions, fairs, in particular, but not exclusively, in the automotive field; the holding, development and exploitation of trademarks and patents; the purchase and sale and import-export of objects of all kinds; the establishment and participation in companies with a similar or analogous purpose, both in Switzerland and abroad; the granting of financing to companies belonging to the same group. The company may, in Switzerland and abroad: carry out all activities, including commercial, industrial, financial, movable and immovable operations directly or indirectly connected with the company's purpose; acquire, alienate, hold, lease and manage real estate.