The company's purpose is the sale of gift items, import and export of goods of all kinds, as well as the management and operation of one or more hairdressing salons for ladies and gentlemen, and the trade in hairdressing products of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.