The purpose of the company is: the operation of public establishments such as cafes, hotels, restaurants, tea rooms, tobacco shops, grocery stores or similar businesses; the purchase, sale, import, export, distribution and marketing of all goods, products and merchandise, particularly in the fields of textiles, food, alcoholic and non-alcoholic beverages, and multimedia, as well as the operation of online sales sites for the aforementioned goods. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar businesses, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.