The company aims to produce and provide services of all kinds in the fields of multimedia, social media, fashion and acting. In particular, communication, media consulting and business consulting, as well as the conception, organization and implementation of cultural and commercial productions and events, for example for TV, radio, internet, cinema and theater. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies with the same or similar purpose in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can also acquire, manage, exploit, encumber and sell intellectual property rights, such as copyrights and licenses.