Design, manufacture, distribution and marketing of watches, clocks, jewelry and other luxury goods as well as all related activities. The company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect connection with its purpose; grant loans or any other form of financing to, and provide guarantees of any kind, for the direct or indirect benefit of its associates, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the company's assets.