The company's purpose is to provide services in the sports industry, particularly in the areas of fitness, sports coaching, and sports management. It assumes the management of the culcha. brand and develops, distributes, and sells products and services related to this brand. Additionally, it may enter into collaborations, sell products, and engage in merchandising, as well as plan and operate fitness studios. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It is authorized to conduct all business directly or indirectly related to the company's purpose. The company may acquire, hold, encumber, sell, and manage real estate in Switzerland and abroad. Furthermore, it may provide financing for its own account or for the account of third parties, as well as grant guarantees, sureties, and other securities in favor of affiliated companies and third parties.