Operation of digital platforms, conception, realization and consulting of marketing and communication ideas, sponsorship and trade fair activities, execution of advertising orders, publishing of newspapers, magazines and books as well as other printed materials and related business and consulting services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.