The company's purpose is to develop, finance, produce and exploit films, finance film productions and trade in film rights. The provision of services, in particular consulting services and project management, the organization of events as well as the development and realization of ideas and concepts for culture, advertising, internet and media; the management of licensing rights, publishing rights, trademark rights and patent rights including all businesses directly or indirectly related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also conduct financing, securities and foreign exchange transactions for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.