The company's purpose is to operate an e-commerce business that sells goods and services over the internet. The company may engage in all activities related to the e-commerce business, including purchasing, sales, marketing, logistics, payment processing, customer service, and the operation of online platforms. Additionally, the company may carry out individual production steps on its own or through third parties in order to optimize the value chain. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.