The company's purpose is the manufacture - including printing - of promotional gifts of all kinds, as well as the trade in such items and in wine, spirits, beer, and alcoholic beverages in general. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.