The company aims to manage and operate a sales business with stationery, office, gift and party items, trade in craft, leisure items, games of all kinds; organization and implementation of craft courses and workshops; consulting, coaching and courses in the field of team building; consulting, organization and implementation of events; rental and sale of event, stage and media technology; trade and sale of food and beverages; trade and sale of electronic devices; sale and distribution of musical instruments, merchandise items of all kinds and forms. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds in Switzerland and abroad.