Fast real estate sales are not automatically good

1 min read
Jonas Schumacher
Jonas Schumacher
Immobilienvermarkter / Immobilienbewerter / Teilhaber / Co-Geschäftsführer, Immoleute AG · Schaffhausen
Last checked: August 17, 2026
Key takeaways
“Fast sale” first sounds like success. In a fast real estate sale, a short marketing period is often positive, but it is not the only quality feature of a successful sale.

If a property is sold directly to the first interested party after the call for bids, the question arises whether the market was really fully exploited. Perhaps more buyers would have been willing to pay a higher price or offer better terms.

Which factors besides price matter

Besides the purchase price, other factors play an important role. These include, in particular, the financing of the buyers, a binding payment commitment, and the desired timing for the transfer of ownership.

  • Is the buyers’ financing secured?
  • Is there a binding payment commitment?
  • What timing for the transfer of ownership is desired?
  • Does the seller need time to move?
  • Are there reservations or special conditions?

What makes a good real estate sale

A good sale combines a market-appropriate price with solid financing and appropriate contractual conditions. This requires a structured marketing, professionally conducted viewings, and a transparent comparison of the offers received.

Our Practical View

In practice, we repeatedly see: the fastest closing is not automatically the best, but the one that best fits the seller’s overall situation.

This surprises many: a sale can close very quickly and still not be optimal. What matters is not the sheer speed but the overall package of price, security, and suitable terms.

The fastest closing is not automatically the best — but the one that best fits the seller’s overall situation. If you want to sell your property, it is therefore worth looking at more than just the marketing duration.