How to turn your phone number into a brand?

4 min read
Alessandro  Della Pietra
Alessandro Della Pietra
Business Consultant bei der stgallennetgroup AG, stgallennetgroup AG · St. Gallen
Last checked: September 21, 2026

First things first

Modern telephony turns a simple number into a professional, recognizable presence. Companies can keep their Swiss landline number and still call on their preferred device, in the office, at home, or on the go. Depending on the environment, Swisscom Hosted, Microsoft Teams Telephony, or 3CX can be suitable solutions.

At stgallennetgroup AG, we see in practice again and again that it’s not just the technology that convinces, but the impression formed at the first call. A memorable landline number and a clean display design build trust before the call even starts.

Why is telephoning today more than just a line?

Modern landline telephony today is far more than a classic telephone line. It models communication flexibly, location-independently, and professionally, without losing the familiar Swiss number. This keeps the appearance consistent whether someone works in the office, at home, or on the move.

Which solution fits which environment?

SolutionStrengthEspecially suitable for
Swisscom HostedFully managed cloud telephony with high availability and central featuresCompanies seeking a stable, easily scalable solution
Microsoft Teams TelephonyTelephony directly in Microsoft 365 with Chat, Meetings, and Calls on one platformSirms with a strong Microsoft focus and existing 365 processes
3CXVery flexible, cost-efficient, and compatible with many devices and systemsSMEs needing customization and broad integration
Three paths to modern landline telephony

With Swisscom Hosted, companies benefit from a centrally managed solution directly from the Swisscom data center. Features like call forwarding, time controls, or call queues can be configured cleanly, and new employees or locations can be added easily. This is especially interesting when stability and scalability are in the foreground.

For Microsoft 365 users, Teams telephony is often the most logical step because telephony, chats, and meetings come together in one working environment. Through Direct Routing or Operator Connect, the existing Swiss phone number can continue to be used. Additional possibilities such as CRM integration, call logs, or AI-assisted features make communication even more seamless.

From our experience: many companies no longer want to differentiate between landline and mobile work. They simply want to be reachable everywhere without sacrificing professionalism. That is where 3CX shines especially strong.

What makes 3CX so flexible?

3CX can be operated in the cloud or on-premises and can connect with numerous systems. The solution supports computers, laptops, tablets, smartphones, as well as desk and cordless phones, keeping it open for different working styles. Each user can connect up to 5 clients or devices.

  • Video telephony, live chat and web meetings in one telephony system
  • Intelligent routing, presence indicators, and voicemail-to-email
  • Integration of door intercoms, alarm systems, and other software
  • Use on multiple endpoints without media disruption

What companies should watch out for

Not every solution fits every IT and communications environment equally well. If you are already heavily invested in Microsoft 365, you may benefit differently than a SME with mixed devices or special integrations. The best choice is the one that reliably works in daily life and doesn’t just look good on paper.

Why does a landline number often seem more trustworthy?

Serious companies in Switzerland often present themselves with a pleasantly sounding and easy-to-remember landline number. This appears more familiar to many callers than a mobile number and supports a professional appearance. If desired, the company name can even appear on the display, even if not saved, including for extensions.

Frequently asked questions

Can I keep my existing Swiss number?
Yes, with the described solutions the existing Swiss landline number can continue to be used. This is especially true for Microsoft Teams Telephony via Direct Routing or Operator Connect and for the other modern landline solutions discussed in the article.
Does modern telephony also work in a home office?
Yes, that’s exactly what these solutions are for. Employees can telework from anywhere and still be reachable on the familiar number, whether at the office, at home, or on the go.
Is 3CX only for computers?
No, 3CX runs not only on computers. The solution can also be used on laptops, tablets, and smartphones and remains compatible with desk and cordless phones.
When is Microsoft Teams Telephony the right choice?
Especially when a company already works heavily with Microsoft 365. Then chats, meetings, and telephony can be bundled in one platform, simplifying the daily work.

If you want to use your number as a brand, you don’t need an overloaded solution, just a reliable communication base. Modern telephony combines the recognizability of a landline number with the flexibility of modern workplaces. That is exactly what makes the difference for companies that want to appear professional while remaining mobile.

stgallennetgroup AG supports companies with pragmatic solutions for communication, infrastructure, and IT so that technology helps in daily work rather than hinders. If you want to deploy your landline number more professionally and check the right telephony solution, direct contact is worthwhile.

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