The company's purpose is the distribution and trade, import and export of cosmetics and lifestyle products, as well as the development, production, distribution, trade, creation and operation of e-commerce platforms. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.