The company aims to provide services, project management and related consulting in the sports sector; advising individuals and companies in connection with brokerage and commission business; trading in advertising, media, intellectual property and transfer rights for the benefit of football players and other athletes, coaches, sports clubs, sports companies and sports organizations in Switzerland and abroad; conducting courses and seminars in the sports and business sector; sponsoring and marketing services as well as cross-border trade in goods of all kinds, in particular in the sports sector. It can participate in other companies, establish branches and agencies in Switzerland and abroad, found subsidiaries, acquire, manage and sell intellectual property rights and real estate, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company directly or indirectly or which concern the investment and management of the company's assets.