The company's purpose is to provide consulting and support services to individuals and families, particularly in relation to the application process for American universities. It can also offer strategic consulting services to businesses. Furthermore, it can operate and monetize digital platforms, notably through advertising and affiliate partnerships. It can carry out all operations related to this activity as well as all operations that promote the company's purpose and interests. It can create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar objectives, merge with such companies, and conclude all contracts aimed at developing or achieving its purpose or directly or indirectly related thereto. It can grant loans or guarantees to partners or third parties if this serves its interests.