The core activity of 25th Floor GmbH is the creation of integrated communication and sales experiences for companies and their products. This includes services such as: Branding (including naming, logo design, and claim development), Content strategy and concept, Touchpoint design (including corporate websites, social media, and print materials), Creation of visual elements such as photos, icons, and jingles, Development of guidelines for corporate identity. The company positions itself as a cross-media agency specializing in creating uniform and consistent brand experiences across various media and channels.