The import, export, manufacture, development, and trade of goods and products in the sports sector, particularly sports equipment and accessories for pickleball, as well as all coaching, training, and event or competition organization activities in the aforementioned fields; the management of retail outlets and online sales platforms (e-commerce); all promotional and developmental services for pickleball, including event and competition organization, digital content production, and all similar promotional activities; all consulting and service activities in the fields of marketing, public relations, and communication, including brand development, sports marketing, and social media management. The company may also carry out, either on its own behalf or on behalf of third parties, all financial, commercial, movable, or immovable operations directly or indirectly connected to its corporate purpose and may be interested, in any form, in all similar businesses, particularly through participation in related companies. The company may also establish branches and subsidiaries in Switzerland and abroad.