The company aims to provide consulting, planning, creation, production, and execution of communication, advertising, PR, and marketing measures, as well as consulting on the development, review, and implementation of business strategies. The company may establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate, intellectual property rights, and licenses of all kinds domestically and abroad. It may also provide financing for its own or third-party account and enter into guarantees and sureties for subsidiaries and third parties.