The core activity of 4di2 GmbH is to provide services and products in the area of People & Culture Management, particularly for start-ups and companies in the digital economy. This includes the development and implementation of strategies and solutions for effective team management, personnel development and corporate culture. The company offers various products and services, such as ppl.Kickstarter, ppl.bytes, ppl.advice and ppl.rampup, which support companies in designing and implementing their People & Culture strategies.