The company aims to develop, produce, create, publish, operate, distribute, license, and market all types of offline and online media, particularly audio, video, text, and interactive formats, as well as operate and market the associated brands, platforms, and channels, including the provision of IT services of all kinds. Furthermore, the operation of pet boarding facilities and the provision of services in the areas of pet care, dog training, animal training, and education, including all related activities in the field of animal husbandry and animal care, and the trade in goods of all kinds. Finally, the operation of accommodation and guest pensions in the form of holiday apartments, log cabins, campsites, and pitches, or similar accommodations, including catering services and offers in the field of alternative accommodation concepts. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad, as well as conduct all transactions that are directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate and intellectual property rights, particularly trademarks, licenses, copyrights, and other protective rights, at home and abroad. It may also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.