The company's purpose is to provide services, mainly in the sports sector, particularly marketing, trading in rights, and investments. The company can enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company can acquire, encumber, manage, or sell real estate and licenses in Switzerland and abroad, as well as acquire, exploit, or sell patents, trademarks, design rights, copyrights, and other industrial property rights in any form. Services in the areas of corporate consulting, marketing, sales, communication, trade fair and event organization, advertising, teaching, creation and maintenance of digital presences. Furthermore, the company aims to develop and exploit manufacturing processes and industrial property rights, take over and grant licenses, produce and trade in its own name and on behalf of third parties with raw materials of all kinds, as well as import, export, and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, acquire such companies, or merge with them.