The company aims to develop and operate trade fairs and events of all kinds, as well as promote, market and distribute products of all kinds, in particular art pieces, jewelry and luxury goods. It also aims to carry out studies, research and development activities related to blockchain technology, in particular in the digital format of non-fungible tokens (NFT), as well as organize discussions, conferences and training sessions and all activities that are directly or indirectly related to this purpose. It can in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with the same or similar purpose or merge with such companies, conduct all business and conclude all contracts that are suitable to develop and expand its purpose or are directly or indirectly related to it.