The import and export, trade, purchase, brokerage and representation of diamonds, precious and semi-precious stones, pearls as well as all items of jewelry, watchmaking, goldsmithing, silversmithing, art objects and antiques, including the creation and manufacture of jewelry in precious and non-precious metals, as well as all services and consulting in these areas of activity. The import, export, purchase, manufacture and sale of various objects for corporate gifts, the manufacture of leather goods, eyewear, writing instruments and high-end lighting, the customization of luxury items and the organization of auctions. The company may acquire, sell, alienate, hold, build, rent, manage and administer real estate, excluding operations prohibited by the LFAIE. The company may create branches, participate in other companies, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto.