The purchase, sale, import and export of jewelry and luxury accessories, including all services and advice in this field of activity, encompassing the distribution of products or services directly to consumers by offering ranges of products or services that meet the needs of customers and making products easily accessible to consumers, whether through physical stores, online boutiques or trading platforms. The company may also buy and sell any precision instruments and, in general, any object related to time measurement as well as any related articles. The company may, either on its own account or on behalf of third parties, carry out all commercial, financial or securities transactions directly or indirectly related to its main purpose or likely to contribute to its realization and take an interest in all forms, in all similar or related businesses. It may create subsidiaries or branches in Switzerland or abroad.