The company's purpose is to operate any trade, in particular concept stores and pop-up stores, in the fields of fashion (in particular the sale of second-hand clothing), tailoring or in the literary field, as well as the marketing of all related products. The company also aims to trade in all food and beverage products, with or without alcohol, operate a café-bar, and organize events, courses, and workshops. The company may: carry out any commercial, financial, industrial, real estate or movable property activity, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates, its subsidiaries or branches, or to third parties, if it serves its interests.