The operation, management, administration and management of all establishments related to parahotel services, aparthotels, hotels and inns. It also aims at the registration, production, publication, reproduction, editing, teaching, development of artists, manufacturing and distribution of all known or unknown media, all individual or collective artistic works of any nature, notably musical, literary, pictorial and audiovisual. The company may participate in other enterprises and set up branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose. It may grant loans or other financing to its direct or indirect shareholders and to its direct or indirect subsidiaries, with or without compensation, and provide, as cover for the commitments of such other companies, securities of all kinds, including by way of pledge or fiduciary transfer of ownership of the company's assets or by way of guarantees of all kinds.