The company's purpose is to create and develop websites, engage in the mail-order sale of e-commerce articles, and provide services in this field, as well as to acquire, sell, and exploit licenses from authors, advertising concepts, brands, and other intellectual property rights. The company is also authorized to participate in any form in other companies in Switzerland and abroad, to acquire, manage, and sell patents, licenses, securities, and real estate in Switzerland and abroad. The company may conduct any business that is directly or indirectly related to its purpose or is suitable for promoting it.