ABE Strategy GmbH is a market research, foresight and strategy agency that conducts qualitative research, monitoring projects and strategy development based on research findings. It focuses on healthcare, technology and consumer goods and provides services such as expert interviews, ongoing market monitoring and scenario-based workshops across European markets.
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Qualitative research to generate business intelligence, using secondary and primary research, discussions with industry stakeholders, customers and experts, as well as interviews and panels.
Market Monitoring
Longer-term observation of markets and market participants with defined questions, open market monitoring and early identification of developments and trends.
Foresight and Trends
Analysis of trends and possible futures with qualitative interviews, panels and scenario games to explore the market environment and the behaviour of market participants.
Strategy Consulting
Turning research findings into actionable strategies, developing growth opportunities and marketing strategies, as well as strategy workshops for European or global markets.
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