The core activity of Ad Libitum encompasses four main areas:
1. **Training**: The company provides training and continuing education, particularly in the field of telemarketing and customer contact centers.
2. **Coaching**: Ad Libitum offers coaching services for companies and individuals to achieve their goals and improve their performance.
3. **Consulting and Auditing**: The company provides consulting and auditing services to support companies in improving their processes and strategies.
4. **Business Games**: Ad Libitum develops and implements business games, i.e. interactive simulations that enable companies to test and improve their strategies and processes in a secure environment.