The company's purpose is the management of public establishments of all kinds, inns, hotels, bed and breakfasts, para-hotel structures, bars and restaurants, nightclubs. The purchase, design, construction and development of hotel, para-hotel and restaurant structures; the purchase, sale, production, marketing, import-export, rental of goods, movable property and services, particularly in the hotel, para-hotel and restaurant sectors. The trade in automatic beverage and goods dispensers, as well as the purchase of commercial and instrumental goods, raw materials, food products and semi-finished products. The production of audio-visual content and the organization of events, including the promotion of artists in the tourism and non-tourism sectors. The operation of shops and concept stores, particularly in the areas of hospitality, wellness, style, fashion and culture; provision of services and buying and selling of goods in this area; subletting of commercial spaces. The buying and selling, import-export and rental of motor vehicles, as well as spare parts and accessories. The company may hold, manage and market licenses and intellectual property rights in general, acquire representations and agencies. The company may establish branches and subsidiaries, both in Switzerland and abroad, participate in and hold participations in other companies or enterprises, acquire, hold and sell movable and immovable property, as well as carry out all financial, movable and immovable operations, directly or indirectly necessary to achieve the company's purpose.