The company's purpose is: a) to operate hair salons and beauty salons; b) to provide any beauty care and consulting services; c) to provide luxury concierge and personal assistance services, property management, vehicle management, personnel management, organization of stays, rental, organization of events; d) transportation of people and transportation for companies or private individuals, rental of cars and limousines with or without a driver in the European territory; e) digital marketing: training, coaching, consulting, provision of marketing, digital and communication services, management consulting, organizational consulting, strategy consulting, marketing and digital marketing consulting, event organization; f) the purchase, sale and trade of goods. The company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to its main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or any other form of financing to, and provide guarantees of any kind, for the direct or indirect benefit of its associates, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the company's assets.