The purpose of the company is the acquisition and exploitation of rights, in particular in the field of sports, marketing and finance, as well as in the field of modern media. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for affiliated companies and third parties, and take all measures and engage in all activities that are suitable to promote or facilitate the achievement of the company's purpose.