The core activity of MACK One encompasses the development and implementation of innovative projects and technologies in the entertainment and leisure industry. This includes the planning and realization of theme parks, water worlds, virtual reality experiences, and other interactive attractions. The company combines creative content, modern technologies, and innovative storytelling methods to create unique experiences for its customers. Furthermore, MACK One's core activity also includes the development of digital solutions, such as the Virtual Line, which aims to increase the comfort and safety of guests in leisure parks. The company also works on the development of content and character brands that are distributed across various media channels. Overall, MACK One's focus is on creating emotional experiences and developing innovative solutions for the leisure and entertainment industry.