The company's purpose is to operate gastronomy businesses, in particular as bar operations, as well as to produce and sell food, beverages, kitchen and furniture items, fashion articles, and decorative items. The company can acquire, grant, and manage franchise and license rights, establish branches in Switzerland and abroad, found, acquire, or sell similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the company's purpose. The company can acquire, sell, and encumber real estate. The company can provide direct or indirect financing to group companies or third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide security of any kind for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind.