The holding and management of watch brands as well as the design, development, and distribution of watch products. The acquisition, sale, holding, management, and realization of participations in all types of companies. With regard to participations in real estate companies based in Switzerland, they will be limited to real estate companies whose properties are exclusively for commercial use. The company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all enterprises having a direct or indirect connection with its purpose, and grant loans or guarantees to shareholders or third parties, if it serves its interests.