Project management and management in the fields of watchmaking, jewelry, medical components and instruments and related sectors; purchase, sale, representation, after-sales service, distribution of own-produced watches and on behalf of third parties, as well as all accessories; design and creation of all watchmaking, jewelry and medical instrument and component products; import and export of watchmaking, jewelry and medical component and instrument products; design, machining, manufacturing and trading of watch, microtechnical and medical components. The company may engage in any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose or merge with such companies; acquire or sell real estate; grant loans or guarantees to shareholders or third parties if it serves its interests; carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.