The company's purpose is to perform all services for its own account or for the account of third parties in the form of consulting and support services in the fields of marketing, communication, event organization, strategic planning, sports management, finance, and real estate. The company may conduct its activities both in Switzerland and abroad, for its own account or for the account of third parties. It may acquire, manufacture, rent or sublet, operate and sell all properties, patents, establishments, machines, and equipment that it deems necessary or useful for the realization of its corporate purpose and carry out all related activities that may promote the corporate purpose. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or take an interest in any company, association, or enterprise with a similar or related purpose, either directly or indirectly, through contribution, merger, subscription, financial intervention, or any other means. The company may be a debtor of loans or grant financing to any company or individual in the form of loans or any other form, including through mortgage, or act as guarantor in their favor.