The company's purpose is training and any services in the field of aesthetics, notably beauty care, the operation of institutes. The company may also develop and market concepts and products related to its activity. It may create all branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, grant loans, notably to partners, acquire or create similar or related businesses, acquire or sell real estate with the exception of operations prohibited by the LFAIE, and undertake all functions that are likely to develop the purpose of the company or that have a direct or indirect relationship with its object, as well as all related financial and real estate operations.