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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryRetail & CommerceJewellerWillisauAffolter Bijouterie AG
Affolter Bijouterie AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Affolter Bijouterie AG sells jewellery, wedding and engagement rings, and watches. Its services include jewellery and watch repairs, watch servicing, and gold purchasing.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Jeweller
✓ Offered10
Wedding and partner rings
Wedding rings, friendship and partner rings in gold, platinum, silver or stainless steel; over 200 pairs of wedding rings, with different brands and models.
Engagement rings
Engagement rings and solitaire rings in gold, platinum and stainless steel; different brands, designs and price ranges for the moment of the proposal.
Jewellery in gold and platinum
Jewellery collections in gold and platinum, including timeless classics and brand-specific jewellery for everyday life and special occasions.
Jewellery in silver and stainless steel
Jewellery collections in silver and stainless steel, including trendy, classic and children's jewellery as well as titanium and stainless-steel designs.
Brand watches
Brand watches from over 500 models, for different tastes and price brackets, with personal advice in the specialist store.
Gift wrapping and gift vouchers
Gift wrapping for jewellery and watches as well as individual gift vouchers for any amount you choose, without time limit.
Watch repairs and watch service
Repairs and servicing for watches, from battery replacements to repairs, partly on-site in Willisau or via partners.
Jewellery repairs
Repairs of jewellery as part of the service work, with advice in the specialist store and execution partly via selected partners.
Gold buying
Purchase of gold with cash payment; registered buyer of used precious metals with the Central Office for Precious Metal Control.
Large clock repairs
Acceptance of repairs for large, wall and standing clocks as a repair intake point for MAK Braun.
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4.4/5

Affolter Bijouterie AG

Trust & reputation

ranQ Trust Score of Affolter Bijouterie AG: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 96% · As of November 2026

Affolter Bijouterie AG scores 80.5 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.69.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.96.210%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Affolter Bijouterie AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Affolter Bijouterie AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Affolter Bijouterie AG scores 51.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.51.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Affolter Bijouterie AG reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.4 out of 5 stars from 43 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.4
of 5

Aggregated from 43 reviews across all connected sources

Sources
GGoogle4.443
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Comparisons

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Location

Hauptgasse 34
6130 Willisau
Opening hours
Mon
Closed
Tue
08:30 - 12:00, 13:30 - 18:30
Wed
08:30 - 12:00, 13:30 - 18:30
Thu
08:30 - 12:00, 13:30 - 18:30
Fri
08:30 - 12:00, 13:30 - 20:00
Sat
08:15 - 16:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-101.192.204
Founded
1977 · 49 years
Last commercial register change
February 17, 2015
Employees
1 to 10

Active in 1 of 26 cantons · 1 municipality

  • LUWillisau
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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