The company's purpose is: the creation of visual content, notably in the fields of photography, graphic design, and visual art; all services related to the creation of visual communication, artistic direction, and graphic design; the sale and trade of artworks and artistic objects; planning, design, manufacturing, and trade of artworks and artistic objects, as well as all services related to these fields. Additionally, the company may, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.