The conception, design, realization, production, repair, wholesale and retail trade, import and export of clothing, textiles, knitwear, accessories, footwear, jewelry, costume jewelry and perfumes. The organization of fashion shows and events, market research and industry studies in the field of fashion. The company may acquire, create and market its own and/or third-party brands and/or patents related to the main activity. The company may open, acquire and sell stores and/or warehouses, acquire commercial real estate, hold direct or indirect stakes in companies with similar purposes, both in Switzerland and abroad. The company may carry out any type of industrial, commercial and/or financial activity related to the social purpose.