The company's purpose is the creation, implementation, and optimization of marketing and e-marketing strategies, as well as the management of communication campaigns to promote products, services, or brands of a company, including website creation and social media management. It can engage in all related or complementary activities and take stakes in similar companies. It can carry out all commercial and financial operations directly or indirectly related to its purpose or aimed at developing it. It can grant loans to its partners or to third parties.