The company's purpose is to market all products and provide all services in the fields of marketing, communication, social media, IT, corporate strategy, and audiovisual. It also aims to organize and market courses, training sessions, workshops, seminars, and coaching in the aforementioned fields. Additionally, the company aims to act as a broker and market in the real estate sector, hold shares and take participations in all types of companies, with the exception of operations prohibited by the LFAIE. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also grant loans or guarantees to its partners and to third parties.