The company's purpose is to provide consulting services in the areas of business development, marketing, marketing of athletes and organization of sports events, brand management, high-end events, web design and SEO, as well as photo and film production. The company may also enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in, acquire or merge with other companies in Switzerland and abroad. It may provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, encumber, manage or sell real estate and licenses in Switzerland and abroad, as well as acquire, exploit or sell patents, trademarks, design rights, copyrights and other intellectual property rights in any form.