The company's purpose is to develop, produce and trade consumer goods, as well as provide management, service and consulting services of all kinds in the areas of sports, fitness, family, lifestyle, health and nutrition on its own account or on behalf of third parties. The company may enter into any business that may be suitable to promote the purpose of the company or be directly or indirectly related to it. Furthermore, it may establish branches and subsidiaries, participate in other companies, acquire, manage and dispose of licenses, patents, intellectual property rights and similar rights, grant loans to shareholders, subsidiaries or third parties, and acquire, sell, encumber, build, manage, rent and broker real estate.